UI Challenge | Black Hair Encyclopedia | Design is within the fibers.
design, fashion, "art direction", diversity, "Sela Lewis", "New York City", NYC, DC, "graphic designers", "creative directors", animation, environmental, "web development", black, "African American", women, fashion, interactivity, Sela, Lewis
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UI Challenge | Black Hair Encyclopedia

After my two-day session with We Are Color Coded in 2017, I was inspired to design a responsive site on Black hair. I wanted to subject matter to be informed by authorities and experts on various hairstyles throughout the African diaspora. In a global culture that sits on fixed narratives of how people of African descent maintain and self-adorn their hair, I wanted to design a unique space to free information.

Style Guide via Figma

Interactive Design and Animation

Each dot on the map is a data point. When users select the data point, a pop-up window will show you information about the history of a specific hairstyle from the African diaspora. Data is placed at random. The background is a gradient of five colors that slowly change throughout the experience.

Interactive Map Using Lottie

For the color scheme, I picked three bright primary colors that contrast well against the brown background. It is going to be a little more work in the CSS to make specific color changes to three levels of interaction.

Typography and Lettermark

I chose a thick weighted, display font for the headers. In my research, I came across protest posters that used a similar style. But rather than feature those images as part of my mood board (as I thought doing so made light of the issue) I just kept them in mind as part of my creative process.

The lettermark is based on a sketch I’d illustrated, reflecting a more tech/organic/block style.

Opening Title Sequence for the B.H.E. The repeat is just for preview purposes and would not be in the prototype.

Figma Prototype Flows



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