That time I thought I could design edtrust.org all on my own | Design is within the fibers.
design, fashion, "art direction", diversity, "Sela Lewis", "New York City", NYC, DC, "graphic designers", "creative directors", animation, environmental, "web development", black, "African American", women, fashion, interactivity, Sela, Lewis
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That time I thought I could design edtrust.org all on my own

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At every stage of my career, I have learned that there is much more to being a designer than making the ‘thing.’ That Time I…tracks my greatest misses as a freelance and in-house designer.


I have been a part of the website redesign project at The Education Trust, and it has been both exciting and a significant learning process for me. When I started at The Education Trust nearly three years ago, I came in with a lot of experience in web design and development. Thinking these skills would help the organization, instead I was discouraged from partaking in any discussions that involved redesigning the site. It was probably my approach. By introducing a design as a starting point, it appeared to have been misread as an attempt to “take over” decision-making duties of the website.

However, with staff turnover, came a different approach. With that, I had to adjust as well. I attended meetings and discussions presented by leading designers and developers to learn more about responsive design, budgets, and timelines. I took that knowledge along with my existing experience, and presented it to our communications director. From that, she felt it was important to have me involved in the process. I participated — along with other colleagues — in the RFP for our site, reviewed and rated written proposals, met with potential vendors, gave input on who we liked best, and continue to be a part of the discussion with our selected web design vendor Social Driver. Ultimately, what I wanted may not have been to design the Ed Trust website myself. I’ve built websites from scratch myself, so I understand what a huge undertaking redesigning edtrust.org can be. But I realize now that what I wanted was to be heard, and have my input matter.


Photography by Danny Fowler

 



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