From the Archives | I AM NOT A LOAN logo | Design is within the fibers.
design, fashion, "art direction", diversity, "Sela Lewis", "New York City", NYC, DC, "graphic designers", "creative directors", animation, environmental, "web development", black, "African American", women, fashion, interactivity, Sela, Lewis
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From the Archives | I AM NOT A LOAN logo

10

Jan

From the Archives | I AM NOT A LOAN logo

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Logo design for a campaign to raise the student voice in college affordability. The first round of concepts either evoked outrage or irreverence. I wanted to create iconography that would work separately. Ultimately, I decided on an expressive, hand-written type. It conveys youth, urgency, a bit of anarchy. I mixed two different graffiti-style typefaces, emphasized the “i” as a human figure raising their hand. Then added a circle to encase letterforms.

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