Nov
Diversity Without Pity #1 | Swiffer “Real People” Ads
[responsivevoice_button voice=”UK English Female” buttontext=”Listen to Post”]
A lot of virtual ink has already been spilled about these ads…Because they’re awesome!!!
Click the video below to hear one of the commercials.
So I will briefly add that what makes these ads really good is that someone within the ad agency or production team made a conscious effort to have diversity, without selling the product short, or taking pity on the people in the ads. So, I will make the Swiffer “Real Families” ad the first in my online series Diversity Without Pity in which I will feature an ad campaign that considers the diversity of it’s casting without selling the product — or the client — short.
Diversity Without Pity is a blog series from IDSL, highlighting media that uses smart design, and considers the diversity of it’s casting without selling the viewer or consumer, short.